Red Rabbit: NYC Food Based Community Organization Spotlight

by Cameron St. Germain

What they do: Founded in 2005, Red Rabbit is an innovative NYC-based company at the center of today’s food revolution. As a mission-based company, and voted Best for NYC in 2015, Red Rabbit partners with programs dedicated to bringing healthy and delicious meals to their children.

How they do it: 20,000 times each day, a student eats one of their healthy, made-from-scratch breakfasts, lunches, snacks and dinners across New York City. Our on-site enrichment programs encourage kids to build an understanding of food with hands-on educational labs that carry the healthy eating message to educators, kids and parents.

Mission: Provide all children with access to nutritious, made-from-scratch meals in school, while encouraging them to explore, learn and grow healthy relationships with food that will last a lifetime.

Latest project/campaign: Red Rabbit will be launching a satellite location in upstate New York. They are partnering with the Schenectady Inner City Ministry to provide free food to every child in town.

Major Funding:

  • Healthy Food Access
  • Nutrition Education (Children/Youth)
  • School Food

Profit/nonprofit: For Profit

Annual Budget: N/A

Interesting fact about how they are working to positively affect the food system: They are working with nearly 150 independent, charter and public schools as well as Pre-K for All and Head Start programs, serving more than 20,000 fresh meals and snacks every day.



  • 1751 Park Ave
  • New York, NY 10035

Core Programs:

1. Partner with local schools and provide them kid-tested, made from scratch breakfasts, lunches, snacks and dinners.
2. Provide access to information about healthy eating and how to make healthy choices.
3. Educate kids, teachers, families and communities about wellness, nutrition and healthy eating so they can make the right decisions for themselves when not in school.

Number of staff: 100

Number of volunteers: Varies

Areas served:

  • Bronx
  • Brooklyn
  • Manhattan
  • Staten Island
  • Queens

Year Started: 2005

President and founder: Rhys Powell

Contact Information:

(866) 697-3372

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