What they do: Hip Hop Public Health (HHPH) aims to engage urban communities in public health communication.
How they do it: They use a research-based process that includes artists and musicians to produce culturally relevant health positive music and curricula for children in an effort to improve health literacy and influence positive behavioral choices. They make the healthy choice the cool choice for children and engage community members as Ambassadors of healthy lifestyles.
Mission: HHPH is committed to ending health illiteracy through entertainment-based interventions.
Latest project/campaign: HHPH joins Play Like a Girl and the Pop Up Play Day Tour (PUPDT) partners at the 2016 Essence Music Festival.
Major Funding: N/A
Annual budget: N/A
Interesting fact about how they are working to positively affect the food system: HHPH program are grounded in National Health Education Standards and specific curricula align with Common Core State Standards. Emphasis is placed proof of efficacy and programs have been developed in partnership with their 5th grade student advisory board and tested in NIH-funded research studies.
5 school-based (in-school or after-school) multimedia musical educational curricula:
1. Hip Hop Stroke, Stoke Ain’t No Joke
2. Hip Hop F.E.E.T., Finding Exercise Energy Thresholds
3. Hip Hop P.O.P, Pouring On the Pounds
4. Hip Hop H.E.A.L.S., Healthy Eating and Living in Schools
5. Old S.C.H.O.O.L. Hip Hip, Seniors Can Have Optimal Aging and Ongoing Longevity
Number of staff: 11
Number of volunteers: N/A
Areas served: Manhattan
Date started: 2006
Director: Easy A.D. Harris
Photo credit: Hip Hop Public Health