Using Technology to Connect Customers to Hispanic Food, Culture and Heritage

by Maya Vesneske

Part of the Food Policy Community Spotlight Series

Name: Traiilo

What They Do: Traiilo uses mobile phone app technology and a local network of shoppers to connect customers with their favorite Latino supermarkets and restaurants using the click of a button. Traiilo allows shoppers to combine grocery items from a variety of stores into one order for same-day delivery. The app not only connects customers to fresh and local groceries but to helps save time and cuts down costs on transportation, parking and other inconveniences that come with grocery shopping. It also brings customers the brands from back home that other delivery services may not carry or that may be difficult to find in nearby stores.

How They Do It: Traiilo connects customers to their favorite Comida and Compras in three easy steps. The first step is buscalo, or “search it” in Spanish. Here, a customer scrolls through Traiilo’s selection of thousands of Latin foods and products. The second step is ordernalo, or “order it.” After a few clicks by the customer, an order is placed and a delivery time is selected. The third and final step is traiilo, or “bring it.” The customer sits back and receives their order during the requested time of delivery, sometimes within one hour. Memberships are priced at $14.99 per month or $99 per year and provide access to more than 1,000 stores.

Mission: Traiilo’s goal is to empower Latino-owned small businesses by offering delivery of their products in a more affordable and convenient way.

Latest project/campaign: Traiilo has recently partnered with 100+ Local Grocery Retailers and Restaurants  to provide Turn key Omni-Channel solutions ranging from E-Commerce Websites to Customer Loyalty programs to Social Media Marketing campaigns. Traiilo is also partnering with several major Hispanic CPG (Consumer Packed Goods) brands to focus on creating a consistent product content strategy that maintains trust with shoppers and create Search Optimization and other Tailored Promotions.

Major Funding: Currently Raising Seed Round

Profit/nonprofit: For-Profit

Interesting fact about how they are working to positively affect the food system: According to the Hispanic Millennial Project report, 73 percent of American-born Hispanic millennials choose food and beverages that connect them to their culture or heritage. Traiilo is using technology to build a more inclusive food system by connecting customers to local foods that reflect their culture and heritage. In fact, it was named the best platform to help hispanic groceries by Abasto Magazine.



Location: Bronx, New York City

Core Programs: Latin grocery and food delivery service

Number of staff: 50-200

Number of volunteers: N/A

Areas served: New York City, and soon to be serving Miami, Boston, Philadelphia, Houston, San Francisco and Los Angeles

Year Started: 2017

Director: Jose Salcedo

Contact Information:



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