Meatless Monday

Meatless Monday
Primary Address 1:
215 Lexington Avenue, Suite 1001
Primary Address City:
New York
Primary Address State:
NY
Primary Address Zip:
10016
Long Organization Description:

We aim to reduce meat consumption by 15% in order to improve personal health and the health of our planet.

Organization Website Address:
Organization Phone Number:
(212) 679-9606
Director, Manager or CEO (First Name):
Sid Lerner, Founder and Chairman; Peggy Neu, President; Ron Hernandez, Managing Director
Is there any other information you would like to share?:
Meatless Monday is an initiative of The Monday Campaigns, a non-profit public health initiative associated with Johns Hopkins, Columbia and Syracuse universities that dedicates the first day of every week to health. Every Monday, individuals and organizations join together to commit to the healthy behaviors that can help end chronic preventable diseases. For more information about The Monday Campaigns and our other initiatives, please visit http://www.mondaycampaigns.org.
How do customers and clients contact your organization?:
Email, Telephone, Social Media (Facebook, Twitter, etc)
Interesting Fact About the Organization:
Now entering its second decade, Meatless Monday is embraced across the US and in over 40 countries.
Year Started:
2003
Major Funders:
The Monday Campaigns, the nonprofit organization behind Meatless Monday, is privately funded.
Organization Type:
Academic Organization, Nutrition Education, Research Institution
About the Organization:
Meatless Monday is an international movement made up of a network of participating individuals, hospitals, schools, worksites, and restaurants. The organization’s central message is to cut meat out of the diet for one day a week and focus instead on healthier alternatives, such as vegetables, fruits, whole grains, beans and nuts. This is promoted in order to reduce meat consumption by 15% for the good of our personal health and the environment, with an ultimate goal of improving our health as a nation and reducing our carbon footprint. The organization provides information, recipes, and free materials to help individuals, organizations, and communities start each week with healthy, environmentally-friendly, and meat-free meals, and conducts ongoing research on health behaviors.
Latest Project:
Meatless Monday offers implementation guides for corporations, hospitals, college/university campuses, K-12, restaurants and general foodservice. All guides are available for free download on the Meatless Monday website.
Areas Served:
National, International
Core Programs:
Meatless Monday research, creative services and materials, and free, ready-to-scale programs provided to both individuals and organizations/establishments wanting to incorporate the concept into their health promotion programs; Meatless Monday community provides support via weekly tips, recipes, stories and motivators for sustaining healthy behaviors; Research conducted on Monday patterns in health behavior, and pilot programs created for broader replication.
Major Issues:
Chronic Disease (e.g., Diabetes), Environmental Issues of the Food System, Nutrition Education (Adult)
Non-profit?:
Nonprofit
We have and or use Social Media?:
Yes, we do have social media (twitter, Facebook, Instagram, etc…)
Frequently used hashtags 1:
#meatlessmonday, #veggie, #healthy, #lessmeatlessheat
Frequently used hashtags 2:
#plantbased, #vegetarian, #vegan, #eatclean, #meatfreemonday
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