Part of the Food Policy Snapshot Series
Overview: The Mobile Good Food Market Program has converted old, unused transit buses into mobile grocery stores that sell fresh and high-quality produce at affordable prices to underserved, low-income communities in Toronto.
Food policy category: Social and Economic Equity; Food Security and Accessibility; Food Supply and Distribution
Location: Toronto, Canada
Program Initiated: January 2012
Progress to date:
How it works:
The Mobile Good Food Market Program is a collaboration between FoodShare Toronto (a non-profit food organization) and the City of Toronto (via the Toronto Food Strategy).
Establishing the Mobile Good Food Market Route:
Why it is important:
Evaluation: A study assessing the value of mobile markets has found that mobile markets significantly facilitate healthy eating in food deserts. On average, people who shopped at mobile markets ate significantly more fruits and vegetables than those who did not (Zepeda & Reznickova, 2013).
Point of Contact:
Similar practices: There are mobile healthy food markets in several US cities including: Philadelphia, Oakland, Chicago, Madison and Toronto.
Greensgrow Farms Mobile Markets: (not a government program)
This information has been provided and confirmed by FoodShare and the Toronto Food Strategy.
Photo credit: Laura Berman/GreenFuse Photography